Thursday, December 23, 2010

8 more reasons why we need to rethink about gifting

A very interesting InfoGraphic from the blog at WePay, an interesting payment collection service in the US.

Collect money online, girl scouts, boy scouts, fraternity dues

Friday, July 30, 2010

Why ShareMyCake? Check out this Prezi

Here's an extract of a prezintation we made for ShareMyCake. Click on the More button (bottom right corner of Prezi) to see this in full screen mode. Do let us know what you think in the comments below - so we can fine tune it.

And please do help us spread the word. We're launching soon and can use all the help we can get.

Tuesday, July 20, 2010

Online Marketing for Non Profits - 6 lessons from PETA

Full points to the marketing folk at PETA. It's amazing how often you encounter them in various places. We came across PETA quite a few times in the last month, and while thinking about each of those 'encounters', pieced together these marketing lessons any non profit (or 'for profit') can learn from them:

1. Be super active on Social Media

OK, this one is a no brainer but must be mentioned nevertheless. PETA's website mentions  a Facebook, Twitter, You Tube & MySpace presence. We were also expecting a Flickr channel - showcasing their famous print campaigns. All social media accounts are regularly updated. Numbers? Over 700,000 facebook fans and over 75,000 twitter followers.

2. Leverage current trends

This is what prompted this post in the first place - PETA's blog post on the Old Spice Guy. The current Old Spice campaign is fantastic, viral and nothing short of genius. If you don't know anything about it, drop everything and go here now. Then, see PETA's blog post on the subject.

3. Leverage 'present continuous' news

Don't reach for your grammar books yet! The BP Oil Spill is a piece of news that's 'present continuous' - first the spill, then the impact, followed by Obama's scathing remarks, the PR mishaps, the spoofs, the web app spoofs, then the solution - they've plugged it, they've not, etc. It just refuses to die from the public consciousness! No one knows that better than PETA - of course, since it impacts animals, it's also right down PETA's alley. Here's their advocacy campaign.

4. Beautiful sells. Pictures sell.

PETA has the most good looking people tripping over themselves to be featured as PETA models. Those pictures of gorgeous women wearing next to nothing speak more than a 1000 words - of course, for a purpose :-) If you're curious, here's a NSFW link from PETA's blog

5. Contests, Polls & Opinions

Remember all those 'Sexiest Vegetarian Alive' articles? They're all from PETA. Needless to say, they involve elaborate pre and post voting hype - and a fair amount of interactivity. Most PETA campaigns do that - get you 'involved'.

6. Catch them young

PETA has different approaches to different audiences. In fact, you'd be forgiven for thinking that their kids' websites are from a different organization. See for yourself - at PETA kids & PETA Dishum. There's great benefit to this approach of avoiding strait-jacketing the PETA kids initiatives by the templates & approaches of the parent site. It also involves a fair amount of letting go - of brand identity guidelines & manuals. Hats off to PETA for having the guts to do that.

All the 6 points mentioned here lend themselves beautifully to viral transmission- and that's at the core of everything they do. There's obviously a lot more they're doing - and doing right. Feel free to 'pitch in' in the comments.

PS: since this post focuses on online marketing, we've steered clear of mentioning the many activation campaigns and on the ground activities that PETA does. We're saving that for another post.

Tuesday, June 15, 2010

Seth Godin's coming & the Acumen Fund is looking.

OK! We'll make this quick; there are 2 things we'd like to bring to your attention:

1) Seth Godin is coming to India and will be speaking at ISB, Hyderabad on July 7, 2010. Details are here. If you can make it, you should! Who's Seth Godin? You really should check out some of his books (if you're in India, here's a link from Flipkart)

2) He's coming to India to generate awareness for the Acumen Fund. More specifically, for the fact that the fund is looking for an India director. If you know someone who might be interested, do ask them to check out Acumen's requirement. Needless to say, it's a great job! Perhaps, YOUR dream job?

Seth is pretty vocal in his support for the Acumen Fund. Interestingly, most of the 'technorati' in the US - from Michael Arrington of Techcrunch to Fred Wilson of Union Square Ventures - all have their favorite causes and non profits. Once we launch, we hope to find similar favor amongst India's technorati, for starters!

When are we launching? What's been happening? Look out for a blog post later this week that will reveal all!

Sunday, April 11, 2010

Some Parisian love of our own

Seen Google's 'Parisian love' superbowl ad? No, then you must do that first.

Google's 'just launched' Search Stories Video Creator allows you to create your own Parisian love story. Here's our attempt at a Share My Cake version; what do you think?

Saturday, December 26, 2009

Shaan shares his cake

Our elder son, Shaan, turned twelve on November 29. Luckily for him, it was a Sunday - so he could have some of his friends spend the afternoon & evening with him, at home.

The boys (can't call them kids anymore) had tons of fun! Amazingly, none of it was 'electronic'. Some healthy competition over table tennis punctuated by a game of football (soccer if you're on that side of the Pacific) got the ball rolling. We also had the kids' parents over, and a party on the side - of our own. All in all, a perfect day!

The icing on the cake...

Shaan had a ShareMyCake birthday too - with all benefits in tow:
  1. He's got a neat sum of money for himself - enough for him to get some cool tennis stuff, which is what we expect he'll get considering he lives & breathes the game.
  2. Suyam has another cheque coming their way (we did something similar for Arya's birthday in October)
  3. Shaan & his friends are more aware about less privileged sections of society, and the importance of sharing.
  4. Shaan's friends' parents were spared trips to Odyssey, Landmark, etc
And...some of his friends also want to have a ShareMyCake birthday (at the time of writing, Vinay has had his). We expect this 'viral' effect to play a huge role in popularizing ShareMyCake celebrations.

Friday, November 6, 2009

Why Fans are Fan-tastic

We have a Facebook page and we'd love it if you became a fan.


Is this an 'ego thing' whereby having more fans allows us some bragging rights?

Hand to heart?

To some extent, yes, I guess.

But that's the 3rd reason and it's a far & distant 3rd.

The 1st & main reason is "validation".

ShareMyCake is a new concept. It's a new way of celebrating, and a new way of giving. As with anything new, it needs to 'catch on'. When you click on that "Become a Fan" button, you're helping validate the model.

We're certainly not implying that every 'fan' will use ShareMyCake and we wholly realize that the "many a slip between" rule applies quite well here.


If you're willing to tattoo your facebook identity with your "I'm a fan of ShareMyCake" link, it means we've struck a chord - maybe just a minor chord (like Em) for now, but a chord it is.

And that's really what we're doing right now with ShareMyCake - seeing if the concept resonates with you.

Lots of parents emailed us to share their thoughts - most love the concept, some think they would love the concept more with a few tweaks, and a few are still warming up to the idea of 'articulated gift receiving'. The unifying thread, nevertheless, was that all of them were 'positive' emails - and each piece of feedback helps us tremendously.

But then...we had a biased sample!

The people we've reached out to (so far) are friends, and a few friends of friends. True validation will happen when we reach out to our 3rd (& beyond) degree contacts - and that's where we're hoping you can help.

This is the 2nd reason we hope you'll become a fan: help us with spreading the word.

We need all the help we can get.

So, please...

Become a 'fan' of our FaceBook page, and let your friends know that you've become a fan.

If Twitter's your type, do follow our tweets & retweet any that you like.

And if email is your 'poison', there's an email template to help you get started.

Whatever your communication arsenal, please ShareTheWord.

And, Thanks!